Puro Alicante
Discovering, experiencing and sharing Alicante from a local perspective, bringing useful information, hospitality, projects and products together under one Mediterranean identity.
Powered by Puro AlicanteWhat is Puro Alicante?
Puro Alicante is a local brand connecting different ways of engaging with the city: practical content and recommendations to discover it, distinctive stays to experience it, and new ideas, products and projects to carry it forward.
What “Powered by Puro Alicante” means
It is our shared seal. It shows that a guide, stay, selection or project belongs to the Puro Alicante universe and shares its local perspective, Mediterranean identity and commitment to a clear, thoughtful experience.
One brand, different ways to experience Alicante
Guides and recommendations
Local information for exploring neighbourhoods, beaches, food, routes and plans with practical context.
Discover AlicanteStays
Distinctive spaces that make accommodation part of the Alicante experience.
View staysMediterranean projects
New concepts such as Cinco Aires, bringing hospitality, architecture and local identity together.
Discover Cinco AiresShop and products
Ideas inspired by Alicante and the Mediterranean, designed to extend your connection with the city.
Visit the shopTravel planning and advice
Tools and guidance for preparing a visit and, in the future, more personalised tourism services.
Plan your trip